Being Itchy Stinks!

Staying up all night with an itchy dog or cat can be very frustrating for a pet owner and even more frustrating for the pet.

The Canadian Academy of Veterinary Dermatology (CAVD) has partnered up with Royal Canin, Zoetis and CEVA Animal Health to initiate the ‘Empathy for Itch’, awareness and education campaign.

The goal of this campaign is to enhance the pet owner’s awareness of what is normal and when to seek veterinary care for early medical treatment with the emphasis on ‘Itchy pet, see your vet’; and to share tools and handouts to assist veterinarians in dealing with allergic pets.

Are you a Pet Parent? Visit our dedicated Pet Parent page.


Ask A Veterinarian Videos

Do You Have An Itchy Pet Videos

Tools For Clinics

Tools for Pet Owners

Social Media Posts


Get the inside itch on our 3 part Empathy For Itch: DERMATOLOGY IS TOUGH, COMMUNICATION CAN BE HARDER podcast series. Where special guests talk about how each team member plays a critical role in dermatology and communication.

What is VETPOD? VETPOD is a series of podcasts 'downloadable talk radio' that you can listen to whenever you want!

Click below to enter the Members Login section for a link to register and listen to the podcasts:

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Past Events


Empathy for Itch: Dermatology Is Tough, Communication Can Be Harder

Thursday, August 19, 2021, at 7:00 p.m. (EDT)

Clear communication is an important factor in improving patient outcomes in veterinary dermatology, and each member of a veterinary team plays a critical role in supporting this communication with pet owners. How can you contribute to maintaining effective communication within your team?

Join us for an expert panel discussion on dermatology communication from each team member’s perspective.


Dermatology Insights for Veterinary Teams on Supporting Pet Parents Through Their Pet’s Journey

August 10, 17, 24, 31, from 10 to 10:30 a.m. (EDT)

Dermatology communication is tough and it’s a two-way street! We need good strategies to help pet owners understand that dermatology is a journey, and we are here to help them along the way.

Join Dr. Becky Valentine and Jennie Tait as they address the questions you have on dermatology communication. At each stage of the communication journey there are different strategies and tips and tricks

Dogtopia Spaw Day

Sizzle Reel